Dell EMC World 2017 – Day 1

04139a549b241c607cdecd8351188c07_upcoming-events-delta-sigma-pi-desert-mountain-region-vegas-baby-meme_510-287Vegas Baby, Vegas. Where 12,000 geeks all converge on Vegas to hear from thought leaders and learn about happenings in the IT. This year should be particularly interesting as it’s our first opportunity to attend the combined DellEMC World. Now that the industry leading compute, storage and virtualization providers are all under one umbrella I can’t wait to see what sort of slant the conference takes. Going into things if I had to wager a guess I’d say we’re going to hear an awful lot about converged/integrated platforms. I’m also hoping to hear how the developers for the federation have been hard at work integrating their disparate offerings into improved (and cheaper) around visibility, automation and orchestration. VMware has never had a strong cloud play, so if the new DellEMC federation is going to compete in the era of cloud they must enable us to do on-prem faster, cheaper and with much greater visibility.

There is so much going on at these industry conferences I’m going to try something different this go-around. I’m going to do my best to semi-live blog my experience, the sessions I attend and the knowledge gained. Hopefully this enhances my retention of the event, and maybe brings some value to those who couldn’t make it.


One of the really great and underutilized things about conferences are the testing opportunities. I live in a rural state, so finding a test center can sometimes be a challenge. Historically at EMC world your first attempt at any test is free, and thankfully they’ve carried that policy forward to the new combined conference. Typically, the last day of the conference books up as people try to carry the knowledge gained from the week into their test attempt. Believe it or not Vegas can get a little crazy, even for a bunch of computer geeks, so I tend to front-load my exams. It can be a bit of a bummer if you should fail, but either way you leave yourself open to be able to experience the rest of the event without studying hanging over your head.

dell_emc_proven_badge_CMYKTwo weeks ago, I decided to embark on a crash course, and attempt both the EMCISA & EMCCIS exams. Luckily things worked out for me, and I’m now an EMC Proven Professional x2. Just a quick note on these two exams. The storage exam is as you’d expect geared towards Engineers, but surprisingly isn’t completely jam packed with EMC propaganda. The cloud exam is a really solid overview of Enterprise IT today. Some of the product based content is a little dated, but I was surprised at the breadth of the overview provided by this course.

General Session

Jeremy Burton is the MC again, with a very loud microphone. Biggest (and first) Dell EMC World Ever, 13,500 attendees.

  • Michael Dell.
    • 90% of the top IaaS companies, 70% of the top SaaS, 100% of Fortune’s most admired companies run on Dell Technologies. (I still prefer the name federation)
    • “magic can’t make digital transformation happen, but we can”
    • #1 in everything, upper right quadrant. It sounds an awful lot like preaching to the choir so far.
    • Customer testimonial from 20 year Dell customer, Boeing. Newest partnership is with Pivotal (hopefully we hear more about this). The message thus far is we are going after the biggest and best, and if they use it you should too.
      • Here we go, name drop city.
      • Use Pivotal to address IoT. Transform your company into a software company, including services of course.
      • “Cloud is not a place, but rather a way of doing Information Technology”
      • VMware has a track record of poor public cloud offerings. It seems that Dell is leapfrogging IaaS to go straight to cloud native/3rd platform.
      • “Our customers tell us that public cloud is often 2 times as expensive as on-prem”
    • It’s obvious that Dell still has a big stake in On-prem, but even they are recognizing that in this day and age IT needs to transform
    • “We love VMware” – Yes we do Michael!
    • It’s going to be a multi-cloud world, and it’s obvious that other than being an IaaS provider, Dell is putting many irons in the Cloud fire. Hopefully as the week goes along we’ll hear more about how they plan to do all of these various things well, without spreading the company too thin.
    • “It’s about what you do with the cloud.” Hell yes!

We need better wi-fi in here! More of the Internets!

  • Client space is still going to be a focus. AirWatch is evolving to make for secure connectivity out of the box. Michael made a point to mention that PC technology will remain core to the Dell business.
  • Global roll-out announcement for Desktop as a Service. Jeff Clarke to share more tomorrow.
  • We bought Alienware, and we left them alone. (ie. we aren’t going to mess too much with our golden geese)

Security, infrastructure, compute, virtualization, cloud, EUC… I can’t stop wondering how Dell will be able to execute well on all of these areas, without losing focus.

Karen (Chief Customer Officer) talking about cancer research partnerships. Plastic removal from the ocean, and recycling the plastic removed into server packaging (COOL!). Combine this with Michael’s foundation and it’s obvious that social good is still going to be a focus.

David Blaine hits the stage. You gotta be here. Sorry.


 This got a little long in the tooth, so please check out Dell EMC World – Day 1, the breakouts for details on the breakout sessions.


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